RESUME

Resume: Welcome

EDUCATION

Arizona State University
B.A., Communication
Certificate, Spanish Language

Resume: CV

July 2022 - Present

Strategize, copywrite, and proofread lead-generating content to engage prospects in a variety of formats, including, but not limited to nurture emails, newsletters, blogs, and website/landing page copy.
Create presentation content and supporting materials (decks, scripts, etc.) for events and sales campaigns that represent our brand and product value to inspire prospects to engage with us.
Monitor performance of lead-generating content, including measuring, reporting, and presenting key performance metrics monthly.
Engage teammates and cross-functional resources in content review, skillfully managing multiple perspectives and rounds of feedback while maintaining accountability and reprioritizing to meet critical deadlines.

September 2021 - June 2022

January 2021 - September 2021

Collaborated with the Sr. Manager, Corporate Marketing to develop a clear content strategy that engages, educates, and converts customers.
Created and executed content against an editorial calendar.
Produced content across a variety of formats and channels — product announcements, thought leadership pieces, technical guides, blog posts, video scripts, email nurtures, social media posts, and more.
Optimized content for search engine best practices and available data and analytics in collaboration with the SEO Strategist.
Measured and reported on the results of content marketing activities.
Managed Webgility’s social media channels, with the objective of engaging prospective leads, existing customers, and key influencers.
Followed industry-related news and generate content ideas around trending topics.
Executed on PR or marketing events in conjunction with corporate marketing.
Managed freelancer and third-party talent.

June 2019 - Present

Wrote content including website copy, email copy, blogs, video scripts, podcast content, ad copy, app listings, market reports, and other long- and short-form content in conversational or professional voices as appropriate.
Contributed to the development and evolution of brand voice standards.
Developed website content to educate an audience, retain customers and contribute to the overall growth of the company.
Selected appropriate graphics and video to generate attention, engagement and audience growth/retention.

September 2018 - May 2019

Managed social media channels that push original created content.
Acted as marketing point of contact for B2B partner relationships and content sharing.
Created guest posts for related ecommerce blogs to build backlink profile.
Conducted keyword and hashtag research for all outbound communication.
Connected with influencers for launch campaigns and relationships.

June 2017 - August 2018

Managed all social media platforms by choosing content best suited for each channel and showcasing a mix of product and brand lifestyle.
Created paid social campaigns and tracked online conversions in Google Analytics.
Built and maintained brand voice and online aesthetic.
Utilized Adobe Creative Suite to create multimedia content.
Composed press releases for company news, product updates, and upcoming events.
Grew social audience by 18% in 14 months.

March 2018 - Present

Critique live music performances in the greater Phoenix area. Provide web ready photography using Adobe Suite.
Seek out, contact, and interview artists for online publication and/or podcast content.

Core Content Marketing Skills: Strategy, copywriting, editing, SEO, repurposing

Analytics & Reporting: Tableau, Google Looker Studio, Highspot

Project Management tools: Wrike, Asana, monday.com, Jira

Generative AI tools: ChatGPT, Jasper

Stakeholder Engagement

Creative Brief Development

Resume: Headliner