SENIOR CONTENT MARKETING SPECIALIST, PAYLOCITY
July 2022Â - Present
Lead full-funnel content strategy and creation for integrated marketing campaigns at a leading B2B SaaS company in the HR and payroll space. Collaborate closely with product marketing, sales, and design to deliver audience-driven content across digital channels, from ebooks and email to sell sheets and thought leadership assets. Developed 14 gated resources that generated 10,000+ leads and contributed 46% of all content marketing-sourced pipeline. Launched a new eBook within my first two months, achieving a 38% conversion rate in its first month. Recognized by leadership for high-impact execution and cross-functional collaboration (Q2 2023 Values Winner).
SENIOR CONTENT MARKETING STRATEGIST, WEBGILITY
September 2021 - June 2022
​Led content strategy for product launches and integrated marketing campaigns at a B2B ecommerce SaaS company. Owned editorial planning, managed freelancers and internal team members, and developed high-performing content across formats including whitepapers, guides, and nurture emails. Collaborated across product marketing, SEO, and design to align messaging and optimize performance. Delivered scalable content systems that improved engagement and pipeline alignment.
CONTENT MARKETING STRATEGIST, WEBGILITY
January 2021 - September 2021
Created and executed content plans to support lead generation, thought leadership, and customer education. Produced blogs, product copy, video scripts, app listings, and email content aligned to buyer journeys and SEO insights. Collaborated with internal teams to launch cross-channel campaigns and repurpose content across web, social, and partner platforms. Played a key role in aligning content output with evolving market trends and personas.
CONTENT SPECIALIST, WEBGILITY
June 2019 - Present
Developed and optimized content across digital platforms to grow traffic, support brand voice, and drive engagement. Produced high-volume content including blog posts, web copy, ad copy, scripts, and email campaigns. Boosted blog traffic by 126% within six months through improved editorial structure and SEO-focused planning. Helped shape the brand’s tone and visual storytelling across content types.
MARKETING SPECIALIST, READYCLOUD ECOMMERCE CRM
September 2018 - May 2019
Supported content marketing and social media strategy for a B2B ecommerce CRM platform, focusing on brand visibility, SEO-driven distribution, and influencer collaboration. Managed social content calendars, executed backlink-building efforts through guest blogs, and partnered with marketing leadership to support product launches. Played a key role in expanding reach across organic channels by aligning messaging with trends, search insights, and partner networks.
SOCIAL MEDIA MANAGER, ROCKFORD CORPORATION
June 2017Â - August 2018
Managed social media strategy and content execution for a leading consumer audio brand, blending lifestyle and product storytelling across platforms. Created multimedia assets, developed paid campaigns, and tracked performance using analytics tools to refine engagement tactics. Grew the brand’s social audience by 18% in 14 months and maintained consistency in voice and visual identity across channels.
LEAD, CONTENT AND PHOTOGRAPHY, ATLAS ARTIST GROUP
March 2018 - Present
Direct music coverage, manage contributor workflows, and lead photography for live events and artist features.
SKILLS
Core Content Marketing Skills: Strategy, copywriting, editing, SEO, repurposing
Analytics & Reporting: Tableau, Google Looker Studio, Highspot
Project Management tools: Wrike, Asana, monday.com, Jira
Generative AI tools: ChatGPT, Jasper
Stakeholder Engagement
Creative Brief Development
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